Fee-only financial advisor

Virtue is a fee-only financial advisor with offices in Barrington, Chicago, Glenview and Oak Park, Illinois.  We provide investment management and financial planning services to high net worth families.


Fee-only financial advisor

Fee-only advisor

No referral or performance-based fees.


Smaller client base

Smaller client base

We customize solutions in a way others can’t.


Impartial financial advice

Independent company

Unbiased, objective financial advice.


Fiduciary financial advisor


We act in good faith and in the client’s best interest. Click here to learn more.


A fully client-centric approach

Virtue Asset Management is an independent private wealth management company offering customized solutions and superior customer service to help you grow and protect your assets and achieve your long-term financial goals.

National Association Of Personal Financial Advisors
Certified Financial Planner
Mensa International
Virtue Asset Management Professional Branding Session

Financial solutions in your best interest

As fiduciaries, we have an obligation to provide objective advice and identify the financial solutions that are in your best interest, not ours. As fee only financial planners, we specialize in providing investment management and financial planning advice to high net worth individuals. With Virtue Asset Management, you can expect a personalized client experience best suited to your individual needs.

A good financial advisor is the foundation of effective financial planning. At Virtue Asset Management, we see each client as an individual with unique financial needs. As certified financial planners, we have over 50 years of combined experience in asset management and financial planning creating tax efficient portfolios for high net worth individuals.

Because of this, our approach as a certified financial planner is one that puts your distinct needs and experiences at the forefront of every solution we offer. We work to protect your assets and advise you on the best ways to make them grow.

Our aim is to create diversified portfolios and feasible investment plans for our clients. With years of experience in providing excellent investment management and private wealth management services to high net worth families, we are able to give each client personalized and attentive assistance.

Our financial planning tools allow us to customize and make dynamic changes to your financial plan, moving swiftly and strategically to adjust your portfolio when needed.  Here at Virtue Asset Management, we make sure each client is given the personalized attention and advice they deserve.  As fee-only advisers and fiduciaries, our duty and loyalty lies fully with you, our client. We will always do what is in your best interest.

financial advisor in chicago

What Makes Virtue Asset Management the Top Fiduciary Financial Advisor in Chicago?

Virtue Asset Management is one of the leading wealth management firms because we have the experience and the results to back it up. Whether you are seeking personal management, wealth management or investment advice, we strive to customize an asset management plan that works with your financial goals. And because we are fee-only, you can trust our advice is unbiased and that we act with your best interests in mind.

Frequently Asked Questions

The Chicago area has a lot of options when it comes to financial planning. What should I look for in a financial advisor in Barrington and other places in the metro area?

Anyone can say they are a financial advisor. You should find out the qualifications, credentials, and experience of a certified financial planner before hiring them to help manage your hard-earned money. Review the firm’s Form ADV, Form ADV Part 2A Brochure and Client Relationship Summary at SEC.gov to really dig into compensation, services and disciplinary history.


How do financial planning firms charge their clients? Is one fee structure better than the rest? What should I look for?

There are a few methods of billing for financial planners. Many planners work on a commission-based system. Investment advisors can bill a financial plan hourly, fixed rate fee, or include limited planning as part of assets under management.  Another popular model is a fee-only financial planner. Fee-only means they work on a pre-set fee structure. This method limits certain conflicts of interest. Depending on the advisory firm, fee-only planners may be compensated directly by their clients for advice, plan implementation and for the ongoing management of assets.

It is understood that all financial planners don’t play by the same rules. What is the difference between a financial advisor who abides by the fiduciary standard versus the suitability standard?

One difference between the fiduciary and suitability standards is accountability. The suitability standard is what a broker dealer follows.  A Certified Financial Planner or Chartered Financial Analysts must adhere to a fiduciary standard. Good investment management in Glenview and elsewhere in the Chicago area, will hold themselves to the fiduciary standard. Fiduciaries are legally bound to act solely in the best interest of their clients. The fee-only, fiduciary financial planner shall exercise their best efforts to act in good faith and in the best interests of the client. Registered investment advisors are required to provide their advisory clients and prospective clients with a written disclosure document. The advisor is required to disclose, all conflicts of interest that might incline the advisor – consciously or unconsciously – to render advice that is not disinterested.

What has been the shift in the dynamics between broker-dealers and Registered Investment Advisor (RIA) firms? Do clients find any major differences in working with Registered Investment Advisors versus broker-dealers?

RIA channels have expanded to 64,743 advisors managing nearly $6 trillion and have gradually dipped into broker-dealers’ market share lead. Furthermore, Registered Investment Advisory firms advisor headcount market share has climbed steadily over the past 10 years, rising 7.4 percentage points from 14.8% in 2009 to 22.2% in 2019. Cerulli notes that while this growth is largely representative of advisors’ search for fewer conflicts and greater autonomy, it also illustrates how well aligned the RIA model has been with the rise of fee-based advice, adoption of financial planning and heightened consumer awareness (link).  

Contact Us

For more information on our services, please contact us and we will be in touch shortly.

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